Vroom is an initiative of the Bezos Family Foundation, born out of early childhood research that shows that the first five years of life are critically important to children’s future learning and success. Science tells us that in these early years, children’s brains form more than 700 new neural connections per second. While genes make up the brain’s blueprint, positive early experiences with adults create the foundation for lifelong learning.
By working with families, scientists, community leaders, and product makers to create Vroom, we’ve brought the science out of the lab and put it into the hands of those most poised to benefit from it—parents and caregivers. Vroom empowers parents to promote brain development during the time it matters most because every time we connect with young children, it’s not just their eyes that light up—it’s their brains too.
Our goal is to support parents with affirming, reinforcing messages and tips that inspire positive interactions between parents and children and promote healthy brain development in children birth to five. Over time and by working with communities, national systems, and other partners, we aim to create a culture shift where every parent or caregiver of a young child sees themselves as a brain builder.
Visit joinvroom.org to learn more about Vroom and download the Daily Vroom app.